At some point, Jacob was drawn out into the world - first to Copenhagen for a few years, then later to South America. Far away from his Danish home, Jacob started to draw his first furniture designs. With the idea to start his own business after returning to Denmark.
It was in the middle of South America, via a pay phone, that Henrik and Jacob began to make concrete business plans together for the first time. Here, on the phone between Denmark and South America, the idea for Bruunmunch was born.